“What’s in a name? That which we call a rose by any other name would smell as sweet.” – William Shakespeare (.000 BA, 0 HR)
In 2004, the newly constructed ballpark in San Diego was dubbed “Petco Park” after locally-based pet supply retailer Petco secured naming rights through 2026.
Petco committed to pay approximately $60 million over 22 years (averaging ~$2.7 million per year or $33,000 per game.). It was one of the most expensive deals of its kind at the time. Not all Major League ballparks have corporate naming rights, for example Boston’s Fenway Park, Chicago’s Wrigley Field, Dodger Stadium, Baltimore’s Oriole Park at Camden Yards and Yankee Stadium, to name a few.
It is unknown what will happen once the 22 year contract expires, just a handful of years away.
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