It's true: PETA placed a brick with a hidden message at San Diego's PETCO Park.

“Break Open Your Cold Ones! Toast The Padres! Enjoy This Championship Organization!”

That’s the seemingly innocuous message PETA (People for the Ethical Treatment of Animals) purchased as part of Petco Park’s personalized brick program at Palm Court Plaza. It was received with a bit of a sigh of relief, after two of their previous submissions had been rejected: “In memory of all the animals who have suffered and died in PETCO stores nationwide,” and simply “Boycott PETCO.”

The irony being, once the brick was engraved and laid into the foundation of Petco Park, it was noticed that the first letters of the message, when read vertically, spelled:

Break
Open
Your
Cold
Ones
Toast
The
Padres
Enjoy
This
Champion
Organization!

[*BOYCOTT PETCO]